(For another example of this, think of Keira Knightley in Atonement). It’s not a common dress colour, and that in itself puts the wearer apart from those around her and implies that she is bold and unconventional. Note the ‘X’ design over her chest: everything about it screams being bound, being restricted.Īs for the colour, the choice of green is an interesting one. Upon first viewing, however, it may not be entirely obvious how that message aligns with a video in which a young woman runs around as though she is either possessed, or has just imbibed a can of condensed Sia videos which has been shaken too hard.įirstly, in classic talking-about-women-in-the-media style (such aspirations), let’s talk about the dress Margaret is wearing. Granted, Kenzo never uses the dreaded term ‘feminism’ itself, but it’s still playing in that ballpark. Kenzo wants to show that it is inventive, modern, empowering, and also to give a nod to feminism, which is currently widely discussed and rather trendy – it certainly snags headlines, at any rate. Bewitching Ambroxan(R) sustains the note and adds voluptuousness and sensuality to a fragrance that transgresses stereotyped femininity.” Like a dreamlike bouquet, the Peony is sublimated to accompany the “red berry” facets of Egyptian Jasmine. The new fragrance for women amber and floral fragrance. A playful and dynamic fragrance…true to the KENZO spirit. A world in their image: bold, spontaneous, surprising, fun, colorful… A world that celebrates freedom of expression, diversity and creativity. “KENZO’s artistic directors Carol Lim and Humberto Leon breathe their vision of fashion into their first fragrance.
To begin with, how does Kenzo describe what it has spawned? …If you are curious about what it might mean, however – especially considering how one’s reaction to such a video may well be “what did I just watch?” – here are some ideas to chew over while you simultaneously ruminate on whether you can get away with similar behaviour at your next conference. It can also be enjoyed at face value – and indeed, maybe that’s how it should be enjoyed. Go and watch it it’s fun and subversive and really quite brilliant.
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